Pizza Hut Indonesia — Q1 2026 Overview
552 outlet · 4 channel · Anchored ke laporan keuangan PZZA (IDX)
Pizza Hut Indonesia operates 552 outlets across 8 regions with 4 sales channels — dine-in, delivery (PHD), aggregator, and takeaway. This report answers the 3 strategic questions that leadership needs to evaluate Q1 2026 performance: how channels are performing, which regions lag behind, and whether aggregator commissions are eroding margins.
How are outlets performing across channels?
With 4 active sales channels, the VP Sales needs to know which channels drive growth — especially during Ramadan. The stacked bar below shows monthly revenue by channel, while the pie reveals each channel's share of the Rp 744M Q1 total.
Which regions are underperforming?
Jabodetabek generates 40% of total revenue — but revenue size doesn't equal efficiency. Regional Managers need to see profitability rate alongside revenue to identify where operational costs are eating into margins.
What's the aggregator commission impact?
Aggregator channels (GrabFood, GoFood, ShopeeFood) charge 21-26% commission per order. For the CFO, the question isn't whether to use aggregators — it's how much margin they're costing and whether renegotiation or channel shifting can recover it.
| Platform | Rate | Note |
|---|---|---|
| ShopeeFood | 21.5% | Cheapest |
| GoFood | 23.8% | Middle |
| GrabFood | 25.9% | Most expensive |
Dine-in vs PHD: Revenue & Margin Gap
Pizza Hut operates two outlet formats — 287 dine-in restaurants and 265 PHD (Pizza Hut Delivery) stores. Understanding the revenue and margin gap between formats helps leadership decide where to invest next.